Canada
Canada
Case study · Design system · 2022
An iced-tea range for a generation that reads the pack before the label — pastel, flat, and built for the summer chiller.
Juss Tea is a range of Oğuz Holding (Oğuz Gıda); the 106-country export figure is the company’s own published claim on juss.com.tr, captured 2026-09-07. Flavour count is from the range shown. Brief, approach and outcome from tasarist.net. The studio reports that the redesign lifted sales and awareness but publishes no figure, so none is given here.
Juss Tea needed a refreshing and invigorating design system that would appeal to Generation Z.
The client’s brief, as recorded by the studio on tasarist.net (captured 2026-09-07).
Iced tea is bought on impulse in the last two metres of a hot afternoon, and the shopper Juss Tea wanted is the least patient one in the store. The system had to say refreshing, young and natural before anyone read a word of it.
The answer was a pastel palette — summer at its most relaxed rather than its loudest — carrying a redrawn, flat-design droplet and half-fruit imagery paired with tea leaves. Halving the fruit does the ingredient work honestly: you see the flesh, the section, the leaf, and you know what is in the bottle without a callout.
Across six flavours the palette does the sorting, so the range reads as one family from the aisle and separates instantly in the hand.
Packaging and brand design by Tasarist. Project brief, approach and outcome are reproduced from the studio’s own record at tasarist.net (captured 2026-09-07); images are the studio’s renders and photography, shown as design work. Brand marks belong to their owners.